We are a team of media buying experts with experience in working both locally and internationally with big and small companies. While creating campaigns we follow eight foundational “desires” common to everyone mentioned by Drew Eric Whitman as -Life-Force 8- in his book “Ca$hvertising”.

We, humans, are biologically programmed with those following eight desires:

1. Survival, enjoyment of life, life extension.

2. Enjoyment of food and beverages.

3. Freedom from fear, pain, and danger.

4. Sexual companionship.

5. Comfortable living conditions.

6. To be superior, winning, keeping up with the Joneses.

7. Care and protection of loved ones.

8. Social approval.